In this post I will demonstrate how the number of advertisers very strongly correlates with the eCPM in Private Ad Exchanges. The data in this article is gathered from 10 of the largest media houses in Europe. In general, if you double the amount of advertisers, the eCPM will increase by 79%. I will also briefly discuss what implications this will have on sales strategy.
詳細は、
http://www.exchangewire.com/blog/2012/08/31/how-the-number-of-advertisers-will-impact-your-ecpm-in-a-private-ad-exchange-by-leif-jagerbrand-co-founder-cro-admeta/
