TubeMogul is named a premium, integrated partner, giving clients direct access to Lotame’s Pre-packaged audiences and seamless sharing of custom audiences between the two platforms.
Emeryville, CA (PRWEB) January 17, 2013
TubeMogul, the only video marketing company built for branding, and Lotame, the leader in audience data management, announced a broad partnership today, designed to help video advertisers meet branding goals through more accurate targeting.
Under the terms of the deal and resulting integration, Lotame’s pre-packaged audience segments are now built-into TubeMogul’s media buying platform for video advertising. When setting up a new placement, advertisers can pick from over 140 Lotame-powered audiences, along with the exact sites and geographic regions where an ad will run. Existing Lotame Crowd Control™ DMP clients can also share custom audience segments directly into their TubeMogul accounts so they can easily target these audiences with their video advertising campaigns.
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