Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When a market expands as rapidly as online video has, there are bound to be some red herrings. Right now, some serious mistakes are being made in the way that brand videos are being distributed.
Online video may be the fastest-growing medium of all time – spend was up by around 25% year-on-year in 2012 – but if it wants to continue to grow, it needs to deliver for agencies and, most importantly, clients.
What this means is that brands don’t want to discover their messages are untargeted, have appeared against poor quality content, or that they were costing up to 10 times what they should have expected to pay on an eCPM basis.
続きはこちら
http://adexlab.sitepedia.jp/?p=760
人気の投稿
-
Offering rich interactions with viewers, video represents one of the most powerful marketing tools available to online advertisers. LiveRail...
-
ECサイトの集客支援を行うコマースリンク株式会社（本社：東京都大田区、代表取締役社長：春木博)は、本日より同社が提供する商品データフィード管理ツール「DFOマネージャー」の集客チャネルとして、CRITEO株式会社（本社：東京都渋谷区 代表取締役：上野正博 以下、Criteo）が提...
-
統合管理型アドプラットフォーム「GMO MARKETING SUITE」と、広告運用プラットフォーム「Marin Enterprise Edition」が連携することで、広告主はアクセス解析データを活用した、より高度なリスティング広告最適化運用が可能となる。 続きはこちら； ...
-
株式会社サイバーエージェント（本社：東京都渋谷区、代表取締役社長：藤田晋、東証マザーズ上場：証券コード4751）は、HasOffers (本社：米 ワシントンシアトル州、代表取締役CEO：Peter Hamilton）と提携し、HasOffersが提供するモバイル広告効果測定ツ...
-
The world of auction-based media is a fascinating space with rich detail into data and numbers. In fact, the details of the numbers and spee...