“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Tal Keinan, CEO of AdExtent.
Personalized retargeting has become its own frothy category, with many pure-play personalized retargeting vendors seeking to solve the technology and media problem of doing retargeting with SKU-level creative. Yet, at the same time, the largest innovations in display have ben led by a handful of companies (call them DSPs) who are bringing real-time liquidity, automation, and optimization to media buying. These platforms optimize the entire customer journey from top of the funnel to conversion with numerous strategies, including personalized retargeting. And they’re doing so with a transparent business model.
As a result, marketers are running a considerable amount of digital marketing budget through these DSPs. Yet many still feel they need to maintain separate personalized retargeting relationships with antiquated ad network-style pricing and opacity. Below are 5 reasons why this doesn’t make sense.
続きは:
http://adexlab.sitepedia.jp/?p=789
2013/01/16
人気の投稿
-
According to a Q1 2012 survey from media-buying firm Accordant Media, tablet and mobile RTB volume worldwide more than doubled vs. the prior...
-
Maxifierインタビュー: オンライン媒体と広告ネットワーク向けの広告キャンペーンの改善や在庫の最適化を実現するツール「ADMAX」を提供しています。媒体社のアドサーバに「ADMAX」をAPI接続させた上で配信ログのデータと掛け合わせます。すると、アドサーバ経由で配信さ...
-
2012 was a banner year for online advertising, as a whopping $387 was spent on real-time bidding (RTB) advertisement. According to Comscore,...
-
オンライン動画広告を購入している場合、実は週末は、支出に見合うだけの最高の価値を提供します。Brightcove のテクノロジ パートナである TubeMogul 社の最新の四半期レポート(米国版)によれば、週末は 1 週間の動画視聴の 29.6% を誇っていますが、CPM にお...
-
博報堂DY系ネット広告大手のデジタル・アドバタイジング・コンソーシアム(DAC)は、米フェイスブックとネット広告の分野での協力でこのほど合意した。今後DACは国内やアジアで、フェイスブックの広告枠を広告主へ仲介する自動取引サービスの展開が可能になる。フェイスブックは注目度の高い...