Premium mobile ad exchange Nexage this morning reported that revenues from its real-time bidding platform frew 171% in 2012. Describing it as “above-market growth,” Nexage said the momentum was driven by the fact that the overall programmatic marektplace is expanding rapidly, especially from premium publishers and media buyers trading in mobile ad impressions.
Nexage attributed the revenue growth to a 72% expansion in inventory volume and a 164% increase in demand volume, indicating that demand outstripped suppy during 2012, which likely expanded premium pricing.
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