The world of auction-based media is a fascinating space with rich detail into data and numbers. In fact, the details of the numbers and speed behind programmatic media buying are so rich that it’s easy to lose the sense of scale. By looking at real-time bidding (RTB) numbers from other perspectives, marketers will have a better idea of scale and the depth of ad technology we are dealing with in today’s marketplace.
Let’s start by looking at AppNexus’ publicly stated 800K QPS. The definition of QPS is queries per second, which generally means the number of auctions that take place in one second. AppNexus sees 50 to 70 billion auctions per day.
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http://adexlab.sitepedia.jp/?p=808
