Facebook Exchange (FBX) allows marketers to reach more users of the
social network through real-time bidding, cookie-based ads, and search
retargeting. What this means for marketers is that they can now use
search retargeting by working with an FBX Partner that will identify the
target audience based on users’ recent searches; search retargeting
allows keywords to be purchased at a much lower rate than on Adwords.
It sounds like it has potential, but does it work? According to
Triggit, it does. Recently, some interesting data has come from a study
conducted by Triggit suggesting that FBX “drove 36% more conversions
than retargeting anywhere else.” So what does this mean for marketers?
続きはこちら:
http://adexlab.sitepedia.jp/?p=785
2013/01/16
人気の投稿
-
◆ディスプレイ広告の新潮流Video Exchangeとは? Video Exchangeとは このところUSのアドテクノロジー市場をにぎわしている新しい広告手法、それがVideo Exchangeだ。その名の通りディスプレイ型広告の中でも動画、音声を使用したリッチな表現...
-
2012 was a banner year for online advertising, as a whopping $387 was spent on real-time bidding (RTB) advertisement. According to Comscore,...
-
According to a Q1 2012 survey from media-buying firm Accordant Media, tablet and mobile RTB volume worldwide more than doubled vs. the prior...
-
As media buyers and sellers look for additional ways of using programmatic sales methods for managing remnant inventory to include higher ...