Good News for Facebook Exchange

Facebook Exchange (FBX) allows marketers to reach more users of the social network through real-time bidding, cookie-based ads, and search retargeting. What this means for marketers is that they can now use search retargeting by working with an FBX Partner that will identify the target audience based on users’ recent searches; search retargeting allows keywords to be purchased at a much lower rate than on Adwords.


It sounds like it has potential, but does it work? According to Triggit, it does. Recently, some interesting data has come from a study conducted by Triggit suggesting that FBX “drove 36% more conversions than retargeting anywhere else.” So what does this mean for marketers?

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