Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When a market expands as rapidly as online video has, there are bound to be some red herrings. Right now, some serious mistakes are being made in the way that brand videos are being distributed.
Online video may be the fastest-growing medium of all time – spend was up by around 25% year-on-year in 2012 – but if it wants to continue to grow, it needs to deliver for agencies and, most importantly, clients.
What this means is that brands don’t want to discover their messages are untargeted, have appeared against poor quality content, or that they were costing up to 10 times what they should have expected to pay on an eCPM basis.
続きはこちら
http://adexlab.sitepedia.jp/?p=760
人気の投稿
-
ディスプレイ広告は、いまや顧客データベース内の取引情報や、企業からのコミュニケーションへの反応状況、自社サイト上での行動などの情報をもとにターゲティングし、それぞれのセグメントに最適なクリエイティブを調整する時代。 そうした「リレーションシップ・リターゲティング」ディスプレ...
-
New numbers are out from Nexage, and are underlining the importance of real time bidding (RTB) in the mobile space. Nexage is reporting reve...
-
AdExchangeLabのサイトを移転しました。 次回投稿からは、下記URLで行います。 http://adexlab.sitepedia.jp/ さらなるユーザビリティの向上と情報量の増加を目指して移転しました。 今後も、AdExchangeLabを宜しくお願...
-
Facebookが新たにリリースした広告枠取引プラットフォーム「Facebook Exchange」は、ウェブ閲覧履歴を元にターゲットと判別されるユーザーがFacebookに訪れた際に、そのユーザーに表示する広告のリアルタイム入札を可能にする新サービスです。提携先のTriggi...
-
The world of auction-based media is a fascinating space with rich detail into data and numbers. In fact, the details of the numbers and spee...