As media buyers and sellers look for additional ways of using programmatic sales methods for managing remnant inventory to include higher valued ad placements, expect to see more ad tech companies emerge looking to provide some greater automation to guaranteed sales. Among the entities working on that idea isLegolas Media, which just hired digital sell-side veteran Jonathon Shaevitz as its new CEO.
Shaevitz joins Legolas from sell-side pricing and inventory manager, Maxifier where, as CEO over the past two years, he secured partnerships with major ad agency holding companies WPP and Dentsu, and positioned Maxifier as the dominant provider of campaign optimization. Last month, Maxifier promotedCOO Antony Katsur as Shaevitz’ successor. At Legolas, Shaevitz replaces co-founder Yoav Arnstein at the head of the company.
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