Amman Kainth joins from ChannelFlip to help agencies unify their video and TV planning and buying strategy
Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, is continuing to expand its European team as it prepares for significant growth in the sector.
Amman Kainth joins the company as agency business development manager. She will work with TV buying teams to help them trade online video and assist in aligning TV and video spend. Amman joins from ChannelFlip, and has also worked for WebTV (now Collective Media), IDS, ITV.com and Adlink Media.
Amman explains: “I want to play a role in helping agencies and their advertisers to get the most from the rapidly growing video advertising sector. Adap.tv’s ability to unify TV and online video is exactly what agencies are seeking and I am pleased to join its blossoming team.”
Adap.tv is also taking on Stuart Broadhurst as EMEA operations manager. Previously he worked at Open X, Phorm Inc and PDH Media. In addition, James Beasant joins Adap.tv as business development manager for networks.
“Each of our new hires reflects the changes we are seeing both in our business and the industry at large,” says Brian Fitzpatrick, managing director of Adap.tv Europe. “Advertisers are taking a much closer look at how online video advertising can become a greater part of their media mix, and we need to ensure that we have the skill-set that allows Adap.tv to continue to be an innovative and effective player in this market.”
人気の投稿
-
AdExchangeLabのサイトを移転しました。 次回投稿からは、下記URLで行います。 http://adexlab.sitepedia.jp/ さらなるユーザビリティの向上と情報量の増加を目指して移転しました。 今後も、AdExchangeLabを宜しくお願...
-
ディスプレイ広告は、いまや顧客データベース内の取引情報や、企業からのコミュニケーションへの反応状況、自社サイト上での行動などの情報をもとにターゲティングし、それぞれのセグメントに最適なクリエイティブを調整する時代。 そうした「リレーションシップ・リターゲティング」ディスプレ...
-
New numbers are out from Nexage, and are underlining the importance of real time bidding (RTB) in the mobile space. Nexage is reporting reve...
-
The world of auction-based media is a fascinating space with rich detail into data and numbers. In fact, the details of the numbers and spee...
-
YieldMetrics is trying to bring new granularity to an established category: online advertising competitive intelligence. The company’s crawl...